previews Apple iOS 10

Update to Messages, New Home App, All-New Photos, Music and News & Opens Siri, Maps, Phone and Messages to Developers

Apple today previewed iOS 10, the biggest release ever of the world’s most advanced mobile operating system, featuring a huge update to Messages that delivers more expressive and animated ways to message friends and family, like stickers and full-screen effects. iOS 10 introduces the ability for Siri to do more by working with apps, beautifully redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place. iOS 10 opens up incredible opportunities to developers with Siri, Maps, Phone and Messages.

“iOS 10 is our biggest release ever, with delightful new ways to express yourself in Messages, a native app for Home automation and beautifully redesigned apps for Music, Maps, and News that are more intuitive and more powerful, making everything you love about your iPhone and iPad even better,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “iOS 10 adds Siri intelligence into QuickType and Photos, automates your home with the new Home app and opens up Siri, Maps, Phone and Messages to developers — while increasing security and privacy with powerful technologies like Differential Privacy.”

iOS 10 brings exciting new features to iPhone and iPad.

Personal & Expressive Messages 

Messages is the most frequently used iOS app, and with iOS 10 it is more expressive and fun with 

animated and personalized ways to message friends and family.

Messages gets powerful new animations.

Messages includes powerful animations, such as balloons, confetti or fireworks that can take over an entire screen to celebrate a special occasion, invisible ink to send a message only revealed after a friend swipes over it, and for added personalization, handwritten notes. Automatic suggestions make it easy to replace words with emoji, Tapback creates a quick and simple way to respond with just a tap and rich links let you see content inline and play media without ever leaving your conversation.

iOS 10 introduces fun and expressive messaging.

iOS 10 brings the power of the App Store to Messages, opening up new opportunities for developers to create fun new ways for users to communicate in a thread, including stickers to be peeled and pasted into conversations, the ability to quickly personalize GIFs or edit photos, send payments or schedule dinner or a movie, all from within Messages.

Siri Opens to Developers 

In iOS 10, Siri can be extended into major new areas and do more than ever by working with the apps you love to use. For the first time, developers can build on the intelligence Siri offers and let users interact directly with apps using just their voice. SiriKit helps developers easily design their apps to work with Siri for messaging, phone calls, photo search, ride booking, personal payments and workouts, or use Siri to control CarPlay apps, access climate controls or adjust radio settings within automakers' apps.

Beautifully Redesigned Maps 

Maps in iOS 10 gets a beautiful redesign that makes it even simpler and more intuitive to use. Now open to developers with new extensions, apps like OpenTable can integrate bookings right into Maps, and services like Uber and Lyft can make it easier for users to book a ride, without ever leaving the Maps app. Maps is even smarter with new intelligence that proactively delivers directions to where you most likely want to go next, based on your routine or appointments on your calendar. Once a route is planned, Maps can search along the route for gas stations, restaurants, coffee shops and more and provides an estimate of how the stop impacts the length of your trip.

Rediscover Memories in Photos 

Photos in iOS 10 helps you rediscover favorite and forgotten occasions from your photo library by automatically surfacing them in Memories. Memories scans all your photos and videos and finds favorite and forgotten events, trips, and people, and presents them in a beautiful collection. A Memory also contains the Memory Movie, an automatically edited movie with theme music, titles and cinematic transitions.

Memories uses advanced computer vision to group the people, places and things inside your images into albums with on-device facial, object and scene recognition. This intelligence brings Memories and Related photos to life in a way that's personal and meaningful to you, while maintaining your privacy.

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